As part of a portfolio class, I was given the task to choose a past project and develop it for my final review. I chose my RelaxT project to develop into a multilevel marketing campaign. RelaxT is a fictitious organic tea company that provides a fun experience for the customer. With many options from flavors, immunities, and relaxation teas, they have something for everyone.

This campaign includes staged packaging, advertisements, gift cards, and website.

Download Case Study Launch Website Prototype

Tools: InDesign, Illustrator, Photoshop, FujiFilm Finepix f20

Raspberry Tea
Orange Tea
RelaxT Basket

After developing the product, I wanted to advertise the versatility of the tea by creating an advertisement that incorporated an ice tea experience. The final production of the advertisement is a composite of two images I shot.

RelaxT Ice Tea Advertisement
RelaxT Ice Tea Advertisement Staged
RelaxT Gift Card Staged
RelaxT Mailer Staged

I wanted to develop a website for this tea company. Through several rounds of iteration with sitemap and mockups, I came up with a simple design that allowed customers to learn about and purchase items.

Site Map for RelaxT
Tablet Website